On August 31st 2018, nexxar hosted the second Round Table on Digital Reporting in Vienna. Along with around 40 reporting specialists from 25 international companies, we dedicated a full day to discussing a variety of topics around the future of digital reporting.
The main focus of the Round Table is always on case studies and the mutual exchange of experiences – all in a pleasant, workshop-like atmosphere. Participants will gather insights into the (new) possibilities of digital reporting and gain impulses for the further development of future reports. “We are absolutely overwhelmed by the positive feedback on our second Round Table,” says event organiser Alexandra Boier, Senior Project Manager at nexxar. “The participants rated the programme, the presentations and the content level extremely positive.” This was also underlined by the reactions on LinkedIn after the event.
At this year’s Round Table, reporting experts from companies such as adidas, Bayer, BASF, Clariant, Daimler, Eni, Essity, Merck, OMV, Royal DSM, Shell and Solvay took part in the event. “The participants represent the international pioneers in digital reporting,” says Eloy Barrantes, CEO of nexxar. “Our attendees have recognised that online reporting offers many advantages and opportunities over traditional printed reports. And some of them are already putting the digital report at the center of their publishing strategy.”
Apart from the new developments in digital reporting, the main focus of the Round Table is on the exchange among the participants. Therefore, two get-together events were organised to take place before and after the event. One of this year’s highlights was the closing event at a traditional Viennese “Heuriger” in Stammersdorf, including a guided tour through the vineyard.
Recap on Sessions & Workshops
In total, the Round Table in 2018 consisted of two general sessions and nine very specific and hands-on workshops on key topics from the world of digital reporting. In our lab, we published a recap on all sessions and workshops:
Best practice Concept & Design
When it comes to online reporting, even the most creative concept is only suitable if it transports the company’s corporate identity. But what exactly are the latest trends in design? And what makes a design concept stand out?
Recap article: Best practice Concept & Design
Developing not only a good, but a great and user-friendly design concept takes time, devotion and evidence. In this workshop we explain the difference between UX and UI and the reasons why we need them.
Recap article: User Experience Design
Good CEO videos are hard to find in online annual reports. Partly because the CEO often only has little time for the actual shooting date. In this article, you will learn how good preparation can result in a professional CEO video statement for the year with only 30 minutes of actual shooting time. And we present best practice examples for CEO videos from online annual reports.
Recap article: CEO video
Translation process with XLIFF
The translation of report content is often done at a rather late stage in the reporting process, making the outcome prone to errors. In online reporting, XLIFF files are doing a great job at reducing the coordination effort that comes with translation. Learn more about how the translation process with XLIFF works and how companies benefit from this process.
Recap article: Translation process with XLIFF
A lot of today’s published online reports are not originally designed for the use on screen. The Online First approach changes that by considering media-specific format requirements from the very beginning. In this session we outline major differences between the formats and take a closer look at best practice examples – e.g. the Shell SR.
Recap article: Online First
Sustainability and <IR> Trends
Online sustainability and integrated reports provide a lot of room for creative ideas on how to present, connect and explain important topics and standards – e.g. business model, value creation, GRI, SDGs. Learn more about recent trends, possibilities and best practice examples for digital sustainability and integrated reports.
Recap article: Reduce, connect and add value
Storytelling is more than just telling a tale in an advert. It’s the strategic application and circulation of stories for the purpose of reaching defined communication goals. In the past few years, storytelling has emerged as a key topic in different business areas – and it has also found its way into corporate reporting.
Recap article: Digital Storytelling
The XBRL format uses tags to structure reporting content in order to make annual reports machine-readable. From 2020 on, all stock-listed European companies will need too include XBRL tagging in their annual reports. Learn more about these future requirements as well as the application possibilities and opportunities for online reporting.
Recap article: XBRL and corporate reporting
Infographics can transport complex information in a much faster and more understandable way. Which information is suitable to be prepared as infographic? How does the creative process work? And when does the use of interactivity make sense?
Recap article: Interactive Infographics
The reporting communication must not end with report publication. There are quite a few possibilities to increase the traceability of the usage of recently published reports. We explain how to effectively promote an online report in order to increase user rates and share some best-practice examples from global companies.
Recap article: Report Communication
Statistics are a big advantage of online reports: By means of statistics, you can track exactly how often your online report was visited, how many pages were visited as well as which chapters and which pages were visited. But how will the new GDPR law and opt-in tracking impact the tracking possibilities in the future?
Recap article: Statistical Evaluation