Another country we decided to include in this years Nexxar Benchmark Analysis is Canada. So far the only companies from North America we more closely looked at have been the 30 Dow components. Starting coverage of Canadian TSX-60 companies not only widens once again our geografic focus, it also brings in the big global players of the ressources industry, which we consider – in current economic circumstances – as an important long-term move.
Development of format offered within TSX-60:
- PDF – nothing else than the PDF file of the report can be downloaded [2010: 56,7%]
- JPG show – a 1:1 copy of the printed report pages are converted into JPG/images offering a flip through this image gallery [2010: 13,3%]
- HTML – the content of the report is converted into HTML [2010: 30,0 %]
The developement of the Canadian market reminds me on early Continental European stages back in 2004/2005, when companies started considering different formats for their Annual Reports than just the download of a PDF file. PDF only is declining whereas both other options: JPG show as well as fully-fledged HTML reports are clearly rising. Later on European companies realised that JPG shows are not adding any additional value compared to PDF. Hopefully we will see a similar process in Canada!