nexxar lab. - current issues from the world of digital reporting

02/2018
Eloy Barrantes

Annual Report as PDF format.

Most companies ignore the fact that the PDF is a digital format – rather than a print one. No matter how much you optimise your PDFs for the screen, their presentation, multimedia, accessibility and usability capabilities are extremely limited compared to online reports. However, as shown, there are still some simple ways to optimise the content representation in PDFs for on-screen use.

11/2017
Ina Bernhard

One report – different formats.

The ProSiebenSat.1 Sustainability Report 2016 was published as online version only, accompanied by an additional print brochure, which summarizes the most important facts and stories. Picking up on the topics of the previously published Public Value Report 2015/2016, the brochure serves as content-related update focusing on the sustainability activities and the company’s five areas of action.

11/2017
nexxar

Annual reporting in Europe.

MESSAGE recently carried out a study on annual reporting trends that involved the top 800 listed European companies. Their research shows that among other trends, “integration and conciseness seem to be the main driving forces” in the reporting space. We had a closer look.

10/2017
Eloy Barrantes

Telling stories with online reports.

Corporate reports are the leading medium of financial communication with high management attention and different target groups. Apart from providing regulatory communication, they are also useful in telling a story about the company. We’ve collected a few best practice examples of storytelling in digital reports.

10/2017
Eloy Barrantes

Use of Sustainability Reports.

How are sustainability reports used? Which chapters are actually read? How many stakeholders do they reach? Compared to a printed report the online version provides permanent data on its use. The results of our study now provide initial insight into reach and reception.

09/2017
Ingrid Arnezeder

HTML oder PDF? So berichtet der DAX.

Die Unternehmen im deutschen Leitindex veröffentlichen auch in diesem Jahr ihre Geschäftsberichte bevorzugt online: Mehr als die Hälfte der DAX-30-Unternehmen publizieren ihre Berichte als Microsite, jedoch in sehr unterschiedlichem Umfang.

09/2017
Eloy Barrantes

Nutzung von Geschäftsberichten.

Zum zweiten Mal in Folge hat nexxar die Nutzung der Online-Geschäftsberichte deutscher Konzerne im DAX und MDAX untersucht: Im Zeitraum von einem Jahr haben Unternehmen im Leitindex DAX30 mit ihren Geschäftsberichten demnach durchschnittlich knapp über 90.000 Besuche erreicht. Durchschnittliche MDAX-Berichte zählen im Zeitraum von 365 Tagen nach Veröffentlichung rund 13.500 Besuche und rangieren damit leicht unter dem Vorjahreswert.

08/2017
Eloy Barrantes

Engage and impress.

In an ideal world a “classic” landing page of an annual report should fulfil three major tasks: it should present the company and report identity, it should offer call to actions to the report contents and it should offer an overview about the fiscal year. However, there are also “alternative” approaches.