nexxar lab. - current issues from the world of digital reporting

03/2017
Eva Schneeweiß

A closer look.

The Bayer AG Online Annual Report 2016 sets new concept and design standards in online reporting. The integrated report was recently published and stands out with its new landing page, animated and interactive elements as well as multimedia storytelling within the magazine. It is worth having a closer look.

02/2017
Martin Sagmüller

How to promote an online report.

The usage of an online report can be increased by actively promoting its advantages. Here we have summarised which methods work best at enhancing user awareness.

01/2017
Martin Sagmüller

Clarity.

Clarity is the guiding topic of this year’s METRO GROUP corporate reports. Clarity is understood as an important key to success, growth and excellence. With the recently released 2015/16 reports METRO GROUP increases its transparency for its customers, employees and investors.

12/2016
Eloy Barrantes

Interactive SDGs.

Sustainability and Integrated Reports are becoming more colorful. About a year after the launch of the Sustainable Development Goals (SDG) on September 25th, 2015 the 17 colored SDG icons appear in many reports. But how do companies communicate the SDGs in their online reports?

12/2016
Eloy Barrantes

New standard, new format?

As a navigation tool the GRI content index is a fixed component in most of today’s Sustainability and Integrated Reports. Even with the new GRI Standards the role of the Content Index is mostly unchanged. As GRI said “it is still required to include a Context Index, but organizations can use the presentation format they wish”. In other words: GRI intended to offer companies more flexibility in formatting the Content Index.

11/2016
Guest

Annual reporting trends.

Interview with Dario Mezzaqui from MESSAGE

The annual reporting landscape is constantly evolving. MESSAGE – an international communication agency with offices in Milan and Warsaw – has given itself the mission to track down the most important trends in Europe. For the third time the experts analysed content structures and presentation formats of more than 1,000 annual reports. We talked with Dario Mezzaqui about the major trends in 2016.

10/2016
Aline Thomé

Design trends

When working with design we are faced with tricky problems daily. To solve them, a designer has to combine art, science, math, psychology, and many other disciplines. In the end, it is the combination of design and experience of a product that attracts and keeps users interested. And when it comes to online reporting, even the most creative concept is only suitable if it transports the company’s corporate identity. Yet, it is still important to remain on the cutting edge of the industry. But what exactly are the latest trends in design?

10/2016
Gerald Krendlsberger

Statistics of Annual Reports.

Statistics of Online Annual Reports provide a valuable insight into actual usage: And the answers you may get are manifold: Do access habits change within the course of a year? How popular are certain features? What are the most important search queries? Which pages are most popular among users? This research aims to answer some of these questions.