nexxar lab.

nexxar lab.

Digital Sustainability Report.

With the Sustainability Report 2017, ProSiebenSat.1 went one step further compared to previous years. Instead of the detailed image parts of the Public Value Report 2015/2016 and the following report update 2016, a more detailed report on the sustainability key topics of the Group was published in June 2018. This also led to changes in the development process with the aim of making it as clear and flexible as possible. The entire report was therefore produced as part of our Online FirstTM process, which provides both an online and a PDF version of the report.

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Report communication.

It’s somehow a paradox: companies spend hundreds – no: thousands – of hours creating their corporate reports. A lot of time and money goes into concept, copywriting, data collection, image material, photoshootings, production and project management. There is an enormous effort to create the product. But as soon as the report is published, people somehow forget about it. They spend – in comparison – very little time communicating the report.

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UX design: The challenges of designing reports.

As users we open a report looking for something specific. Different stakeholders search for different topics, so there is a lot of relevant information that must be found quickly and easily – which makes everything quite complicated for a designer. As designers our job is to enable our users to find what they want with minimal effort. We have to make our reports so intuitive that finding something is almost an automatic process.

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UX design: 101.

Some years ago not many people understood the importance of usability and a good experience for the user. Nowadays, the term “UX” has become mainstream. Everybody understands that those two letters are very popular and probably important, even if they are not so sure what UX really means. Are you also not sure about what UX is and what it can do for your product or service? We will break down this topic for you in a series of lab posts.

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Go-live time (6)

Last issue of this year’s “go-live time” series! The “high reporting season” is pretty much over although obviously there will be a few more reports coming up. Not to the same extent that we experienced over the last few months though. In the end it has sure been a tough season but every bit as exciting and rewarding as always!

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Go-live time (5)

Easter “break” is over… and a few more online reports have been successfully published! Instead of chasing Easter eggs we’ve been very focused and the results speak for themselves. The reporting high season will come to an end soon and we’ll be left with that weird feeling of self-accomplishment but also oddly enough missing the current hustle and bustle!

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Stage animations.

Moving images are increasingly becoming the tool of choice to breathe new life into corporate websites. Header videos or animations can attract the attention of your stakeholders or can be impressively representative of a company’s performance. A smart use of header videos or animations draws a lot of attention from the beginning as they are the first thing the visitor sees. As the old saying goes, you can only make a first impression once! Furthermore, they can be a useful tool to preview stories or specific sections in a digital report that companies want to showcase.

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