Interactive SDGs.

But how do companies communicate the SDGs in their online reports?

Sustainability and Integrated Reports are becoming more colorful. About a year after the launch of the Sustainable Development Goals (SDG) on September 25th, 2015 the 17 colored SDG icons appear in many reports. A new survey analysing 163 world-leading companies also shows that many organisations (42%) already use a digital-first approach to report on Sustainable Development.

But how do companies communicate the Sustainable Development Goals in their online reports? Following EY there are different questions companies could answer in their report:

  • Why were the SDGs identified as relevant?
  • What is the relation with the SDG (positive & negative)?
  • What are the specific targets for the SDGs and what progress was made?
  • What is the company’s approach to manage impacts related to the SDGs?


There are different ways to report about the contribution to the SDGs in digital reports:

SDG table

The most common way is a simple table, which contains information on the goals, contributions and further links to projects (see Telekom or Volkswagen). Using a accordion solution the Sustainability Report of METRO GROUP provides a good overview of the SDGs.

Metro SDGs

Interactive SDG wheel

Based on the “color wheel” (see SDG styleguide) the Canadian mining company Teck created an interactive SDGs wheel. For each of the 17 goals Teck provides information about the approach and shows working examples. On mobile devices the wheel turns in an accordion solution.


Interactive Sustainability Framework

Brambles created an interactive info graphic for their 2020 Sustainability Goals. The solution includes information on the strategy for achieving the goals and links each goal to one or more of the SDGs.

Project overview

We also like the way SDG Fund is showing how their programmes are contributing to the Sustainable Development Goals. Unfortunately this project overview was not thought for use on mobile devices.

Effect vs. function

Bosch’s visualisation in last year’s Sustainablility Report focuses on moving elements. Additional links to more information would be an improvement.


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