Four questions on Mobile Reporting.

Why companies should not ignore the Mobile trend.

The share of mobile users often accounts for no more than a single-digit range. Why should companies use Responsive Design to attract this user group at all?

Because they should be prepared. In the long run, mobile users can no longer be sidelined. We can also see that from our statistics. Over the past two years, the share of mobile users has doubled and in some cases even tripled. This trend is sure to continue in the future.

Why would it actually occur to anyone to access an annual report on a smartphone?

Highly relevant stakeholders frequently use their smartphones to obtain specific information. One has to keep in mind that most mobile users do not access the online report through the corporate website, but come across it via search engines. Imagine an investor googling for the balance sheet total of a company on his iPhone shortly before a meeting or on the go, and then coming across the online report.

What is the advantage of a report using a Responsive Design approach compared to a separate mobile version?

In contrast to a separate mobile version of an online report, there is no additional publication format when Responsive Design is used. Mobile visitors and desktop users access the same report. As a result, there are no discrepancies between the mobile and the desktop version, and thus no extra costs or coordination efforts are required.

Does Responsive Design make reporting apps redundant?

No, iPad apps and Responsive Design are two options of mobile optimisation that do not substitute each other. Both formats offer different potentials, address different target groups, and are used in different situations. Apps, for instance, may be used offline. In addition, they are ideally suited for large screens, and their sophisticated design and animation concepts help shape a company’s image.

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